The global gummy supplements market was valued at USD 9.30 billion in 2023 and is projected to grow from USD 10.50 billion in 2024 to USD 27.57 billion by 2032, reflecting a compound annual growth rate (CAGR) of 12.89% during the forecast period. North America dominated the market in 2023, holding a significant share of 44.19%. Additionally, the U.S. market is expected to see substantial growth, reaching an estimated value of USD 10.78 billion by 2032, driven by increasing demand for easy-to-consume supplements and growing investments from market players in launching new products.
Gummy supplements are a popular form of dietary aid designed to enhance nutrient absorption. These gummies typically contain vitamins, minerals, probiotics, and other essential nutrients, and offer a chewable, candy-like texture and taste. Rich in nutrients, gummy supplements have become a preferred alternative to traditional supplement forms. As consumers increasingly focus on their health, the demand for convenient, simple, and effective ways to meet nutritional needs is on the rise. Research indicates that over a third of the population consumes vitamin supplements to boost energy levels. Besides improving nutrient absorption, gummy supplements are highly portable, making them an ideal choice for individuals with busy lifestyles.
Information Source: https://www.fortunebusinessinsights.com/gummy-supplements-market-109478
List of Key Players Mentioned in the Report:
Segmentation:
Single Vitamin Segment Dominates Due to Widespread Micronutrient Deficiencies
The gummy supplements market is categorized by product type into multi-vitamins, minerals, probiotics, omega-3 fatty acids, collagen, single vitamins, and others. In 2023, the single vitamin segment held the largest market share. This growth is driven by the high prevalence of deficiencies in vitamins such as C, D, and B across various age groups, increasing the demand for single vitamin supplements.
Adults Segment Leads the Market Due to Convenience and Taste Appeal